An insight into Vibeke’s creative journey

Insight into Vibeke's Creative Journey - Dala Muses

I thought it was time to introduce you to one of my muses: Vibeke Svenningsen from Vibeke Design. Not that she needs an introduction, she’s a well-known photographer and stylist after all. Such a beautiful Scandinavian farmhouse style with pops of colour, a wink to all four Nordic seasons and some influences from English and French cottage and country style. Did you know that one of Vibeke’s images made it onto the cover of Country Living’s new book ‘Salvage Style, decorate with vintage finds’?

So… we see her amazing images and style shared all over social media. But who is Vibeke? Where does she get her inspiration from? What has her creative journey been like until now … I had many questions, we started chatting and voilà:

Questions you have always wanted to ask Vibeke Design - Dala Muses


Vibeke, what strikes me the most in your style, is the combination of beautiful and vintage décor with natural elements such as flowers, branches, blossoms, fruits. Where does this inspiration come from?

I’ve always loved an older, more weathered look, as if things tell a story. I’ve had this since I was very young. I’m especially drawn to old things with an attractive patina. And because I like flowers, their colours and structure, I’m very inspired by the composition. My creative side/mind is always opened up to find new colour combinations and compositions.

So many beautiful colours are present in your photography. Tell us, what’s actually your absolute favorite colour and why?

 My favorite colours are blue and green. Both are inspired by Spring and Summer. I’m especially fond of light blue combined with spring flowers and green. Nature is a big source of inspiration for me, so the way I use colour is often inspired by the seasons. Orange, brown, red & yellow in Autumn for example, when the leaves are most beautiful and the apples are harvested. On my walks with my dog Nure I often come home with a twig or a flower and that’s how my creative process takes place. I have a lot of textiles in the colours of plants, nature and flowers, and that’s how I can create a harmonious environment in the home.

An insight into Vibeke's creative journey - Dala Muses

Vibeke, I told you before that you’re one of my muses because of your beautiful style but also because of your persistence. Whatever you do is so consistent, every week again there are beautiful images, sometimes a painted piece, all perfectly styled. It’s really hard work, so what’s your secret?

 I’m easily excited and inspired, when I meet new people, by art, by nature … yes, I’m a person who takes in a lot. I’m never bored, and I always have a project going on.

I have always liked painting and drawing. When I was 10 years old, I took lessons from a ‘Rosemale’ painter. He taught me rosemale, an old Norwegian folk art pattern, and it’s as if I still carry those lessons within me when I paint or decorate today.

I have always liked old furniture, it was really ‘furniture art’ they made back in the days. Transforming a furniture piece is one of the most fun things I do. And when I came across milk paint I started to like it even more. This paint is completely unique to work with and the results are always what I want.

Vibeke Design furniture in milk paint - Dala Muses

Now that my children are older I can devote my free time to my projects and that’s probably why I seem so active. But then again, I like to have always something going on, my creative pursuits feel relaxing and joyful. That gives me more energy to be creative all the time.

You started your blog in 2011. What’s the biggest creative lesson you have learnt since that first day?

Stay true to your own style and what you’re burning for. Don’t think you have to change your style to impress others out there.

A piece of advice by Vibeke Design - Dala Muses


 What other advice would you give to someone who wants to start living her creative dream?

I combine a day-job with my creative dream. I work in kindergarten, and in my free time I work as a freelance photographer and stylist. I also teach courses, have speaking engagements and have a shop. This works really well now, since my children have grown up. I take one day at a time but I stay focused on the dream. I’m looking forward to the day I can only live from being creative. I think all people should continue to follow their creative dream so they eventually can live it.

For more inspiration visit Vibeke’s blog, or connect with her on Facebook, Pinterest and Instagram.

16 replies
  1. Linda @ q is for quandie
    Linda @ q is for quandie says:

    I found Vibeke’s blog via pinterest a year or so ago. I had been pinning her gorgeous photos for awhile at the time. As an English speaker, I have to use Google translate to read her blog and it can be quite amusing since Google doesn’t do the greatest job. But nonetheless, her blog is one of only a handful that I actually officially ‘follow’ (along with yours now). I love absolutely everything about Vibeke’s style! And I just purchased a copy of the Country Living book and the sole reason I did was that stunning cover! I had no idea that was Vibeke’s work, but I’m not surprised:-)

    • Goedele
      Goedele says:

      Well, I used Google Translate too for a long time. Only since I started to speak a little Swedish, am I starting to understand a little bit Norwegian. They’re very alike. But her images speak for themselves most of the time :).

  2. Rhonda
    Rhonda says:

    Thank you so much for interviewing Vibeke! I discovered her work last summer, and I can spot her photos almost every time now. I only speak English, so I depend on Google Translate; which makes the blog text a challenge. But as you say, her images speak for themselves! It’s lovely to know more about her as a person!

    • Goedele
      Goedele says:

      Yes, I have the same. I say to myself “Oh this is definitely from Vibeke”, when I scroll through Pinterest 🙂

  3. Sonia
    Sonia says:

    I fell in love with Vibeke’s inspiration some time ago. Believe it or not, she made a difference in my life. For example, finally found out what the colors of my soul are (white, grey, green and blue). Decided to venture myself on the unknown arts of crochet and knitting when I fell in love for her granny squares blankets! And slowly I found myself wanting to know more about the Northern Europe life styles..found hygge, Camila Lackberg and the Millenium Trilogy and I am more the richer for all of this. Just came from IKEA ! Thank you so much for this article and above all, a million thanks to Vibeke for inspiring me this much

    • Goedele
      Goedele says:

      Thank you Sonia! If you like aspects of Scandinavian lifestyles you might enjoy reading about ‘lagom’. It’s not the same as hygge, but also very interesting :).


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